What today’s AI engines say when buyers ask about your category: your AI perception, scored against your direct competitors. Treat it as a diagnosis. The moves to start improving it are below.
AI consistently brings up Notion when buyers ask. The next moves go deeper: getting cited on the queries that close deals.
Engines diverged most on 'connected docs and project tracking for engineering and product teams': perplexity ranked the brand recommended; openai absent.
The sub-scores below drive your total. The lowest one is usually the cheapest place to gain points.
Engines name you in 28 of 38 answers we scored (5 leading, 15 recommended). First-place and positive mentions count for more, negative framing counts against you.
You rank #1 of 6 brands compared. In 37 answers naming you or a rival, you average +55.9 points vs the typical rival.
9 of 10 queries had enough visibility to score (skipped 0 off-topic, 1 low-visibility). Higher = engines describe the brand consistently when they describe it.
52 of 110 verified third-party sources cite you.
Every ranked brand below gets the same formula, on the same answers we scored. After that: the rivals AI brought up on its own.
You lead every named rival. 24 pts ahead of Confluence and 34 pts above the category average.
Beyond the competitors you named, AI engines mentioned 39 more brands in answers about your category.
Present in 17 of 38 answers.
Present in 15 of 38 answers. Cited 17 times.
Present in 13 of 38 answers. Cited 15 times.
Present in 12 of 38 answers.
Present in 11 of 38 answers.
Present in 10 of 38 answers. Cited 3 times.
Present in 9 of 38 answers. Cited 4 times.
Present in 9 of 38 answers. Cited 1 time.
Present in 9 of 38 answers. Cited 13 times.
Present in 8 of 38 answers.
Present in 8 of 38 answers. Cited 1 time.
Present in 7 of 38 answers.
+ 27 more brands AI mentioned less often.
How visible you are on each AI engine across the buyer questions we tested.
One square per buyer query and AI engine, rated from Absent to Leading where we got an answer. Look for the queries and engines where you disappear.
For each buyer query, how positively the AI engines talk about you and each competitor. The read comes from the engines’ own answer text.
| Notion | Confluence | Coda | ClickUp | Microsoft Loop | Asana | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Confluence alternatives with built-in AI agents | Neutral | Negative | Neutral | Neutral | Not mentioned | Not mentioned | ||||||
| Confluence alternatives for startups and scale-ups | Positive | Negative | Not mentioned | Neutral | Not mentioned | Not mentioned | ||||||
| all-in-one workspace with docs, wikis, and project management | Positive | Not mentioned | Neutral | Neutral | Not mentioned | Negative | ||||||
| best Confluence alternatives for fast-growing tech teams | Positive | Negative | Neutral | Neutral | Neutral | Not mentioned | ||||||
| AI agents that automate recurring work inside a team workspace | Neutral | Not mentioned | Not mentioned | Neutral | Not mentioned | Neutral | ||||||
| Confluence alternatives for enterprise knowledge management | Strong positive | Neutral | Not mentioned | Not mentioned | Not mentioned | Not mentioned | ||||||
| AI workspace with enterprise search for operations teams | Not mentioned | Neutral | Not mentioned | Not mentioned | Not mentioned | Not mentioned | ||||||
| how to replace multiple productivity tools with one platform | Neutral | Neutral | Neutral | Positive | Not mentioned | Neutral | ||||||
| connected docs and project tracking for engineering and product teams | Strong positive | Neutral | Not mentioned | Neutral | Not mentioned | Not mentioned | ||||||
| team knowledge scattered across too many apps | Neutral | Neutral | Not mentioned | Not mentioned | Not mentioned | Neutral | ||||||
Being named often and being described well are different problems. This chart shows where you stand on both, next to your competitors.
Visibility sits at 82 — engines surface Notion frequently across wiki and collaboration queries. Clarity scores 58, placing you in the Visible Leader quadrant but with a meaningful positioning gap: engines describe a flexible wiki, not the AI workspace your site claims. Closing that clarity gap is the primary lever.
Confluence scores visibility 37 and clarity 43 — well below Notion on both axes. No competitor in this scan outscores you, but Slite and GitBook are capturing citation share on the queries where Notion's AI-agent story should be winning.
Row by row, whether AI gets your business right. Verdicts quote the engines where they responded.
Engines describe you as a flexible wiki and lightweight project tool; your site claims an AI workspace with custom AI agents and #1 G2 enterprise search rankings.
Engines consistently place Notion in the all-in-one workspace category and name it first or second in Confluence-alternative lists, but the AI-agent and enterprise-search queries (fee53c23, a348c533) return zero Notion mentions — Glean, GoSearch, and Moveworks dominate those cells instead. The claimed differentiators of 100M+ users, #1 G2 rankings, and custom AI agents are absent from every engine answer in this scan.
The sites AI engines cite when they answer buyer questions in your category, split by who owns them. The gaps show where rivals earn more citations than you.
Rival-owned sites supply 25% of the 352 citations behind your AI answers. Your site supplies 5%.
share of all 352 citations in this scancitations that name Notion
NotionSource coverage score51 of 109 third-party sources name you (47%)
Independent sites AI already cites in your market, ranked by how much showing up there could move your visibility. Priority rises when engines cite a source often and your competitors show up there more than you.
The site signals that decide whether AI engines can read and trust you. A Poor or Missing rating below can cap your AI readiness score.
4/4 citation crawlers allowed · blocked
18/18Total: 3 · Blocked: 0 · Allowed Count: 3
2/2Threshold: full 1500 plus · Char Count: 2303
5/5We couldn't measure this signal on this scan.
0/4We couldn't measure this signal on this scan.
0/3We couldn't measure this signal on this scan.
0/3Count: 0
0/6No high-value JSON-LD types found
0/11Found In: footer social links only · Social Count: 5
4/8Sitemap reachable · 211 URLs
6/6Canonical: https://www.notion.com/
4/4Desc Ok: yes · Desc Len: 124 · Title Ok: yes
3/3Twitter Card: yes
3/3383 words on key pages · structured headings
4/6Hsts: yes · Https: yes
3/3The competitor pages AI engines pull into their answers. Read them as the bar your own content has to clear.
Cited for team knowledge scattered across too many apps.
Cited for Confluence alternatives for enterprise knowledge management, best Confluence alternatives for fast-growing tech teams.
Cited for Confluence alternatives with built-in AI agents.
Cited for all-in-one workspace with docs, wikis, and project management.
Cited for Confluence alternatives with built-in AI agents.
Cited for Confluence alternatives with built-in AI agents.
Cited for Confluence alternatives with built-in AI agents.
Cited for all-in-one workspace with docs, wikis, and project management.
Cited for AI agents that automate recurring work inside a team workspace.
Cited for Confluence alternatives with built-in AI agents.
Slite (unlisted) was cited 17 times. That is more than Coda (1).GitBook (unlisted) was cited 15 times. That is more than Coda (1).
Which of your pages AI already cites, and where your site gives engines nothing to quote. Pages that fall short show what to fix where we found a move; missing pages get a recommended topic.
AI cited your site 16 times. We mapped 11 citations to 4 specific pages below. The rest hit pages outside our crawl.
We crawl up to 150 of your pages and match citations to exact URLs. Owned citations on uncrawled or login-walled pages (or pages beyond the ones listed here) count toward your Source Mix total but can't be tied to a specific page in this section.
Pages AI already cites as a solid answer for queries you should own. Keep them current.
Crawled pages relevant to buyer queries that AI under-cites or skips. Ordered by citation gap, then how many buyer queries each could answer.
The page is a pricing and feature list with no explanatory content that directly answers a comparison question between Notion AI, ClickUp AI, and Confluence AI agents.
Add a 300-word section that names specific AI agent capabilities Notion offers that Confluence lacks, using concrete feature names and capability differences a buyer would search for.
The page describes Notion's own agent types in isolation and never positions them against competing tools, so AI engines cannot use it to answer a comparison or alternatives query.
Add a section that directly contrasts Notion Custom Agents with ClickUp Brain and Confluence AI on at least three specific dimensions: setup method, trigger types, and cross-app context access.
The page focuses on search and research features but does not address the operations team use case or explain how enterprise search fits into a Confluence-replacement decision.
Add a 200-word section framed around operations team workflows that names the specific Confluence knowledge-management gaps Notion Enterprise Search fills, including cross-app connector coverage.
Buyer-demand topics with no page of your own. Flagged when rivals get cited for the topic, or when buyer demand exists with nothing to answer it. Ordered by demand.
Confluence's own comparison page is cited 3 times for this query, and a Notion page that directly addresses enterprise knowledge management with specific feature and pricing comparisons would give AI engines a more neutral, structured source to cite instead. Confluence (atlassian.com/software/confluence/comparison) is cited 3 times by AI engines for this topic.
Confluence's blog post on app sprawl is cited for adjacent queries, and a Notion page that maps specific tools to Notion equivalents with a step-by-step migration checklist would give AI engines a concrete, actionable source to cite for this query. Confluence (atlassian.com/blog/trello/business-app-problems) is cited 3 times for the closely related app-sprawl topic.
The moves with the most score impact for the least effort, in order. Start at the top.
Lift estimates are directional.
Founding members get them tracked: weekly re-checks and proof your moves worked. 10 seats. €199/mo, locked for life.
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On a Visibility Teardown call we walk through what holds your score at 72 and the moves that lift it fastest.
